Tomorrow we are holding our Free “Public Speaking for Business Development” Webinar.  Update: Here is the link for the audio recording with slides. 

This webinar “sold out” at more than 120 attendees late last week.  If you are interested in this program, you should still sign up so you are put on the waiting list. We will email you when we hold it again, which will be in the next month or two.  Additionally, we are recording the program and will make it available on our website and on this blog.

What You Will Learn if You Attend This Seminar

Getting speaking engagements:

• How to use your blog to land public speaking engagements
• Selecting your audience
• Who to approach
• How to ask – what matters to the folks booking speakers

Making speaking engagements worthwhile:

• Making speaking engagements worthwhile
• Knowing your audience
• Preparing properly
• Marketing before and after to maximize the value of the event

I did a survey of our attendees before hand, and based on the results of that survey (about at 30% response rate), I realize that there are a few misconceptions regarding how one uses public speaking for business development. I’ll start covering that topic more over the next few months on this blog.  

There are a few things I will say now, however, about tomorrow’s webinar:

• Public Speaking for Business Development will cover the toipcs listed above; I will not be teaching many public speaking/presentation skills in this program, as that is not the focus of this program. 

If you are interested in learning how to be a better public speaker, please attend one of my public speaking programs, or purchase our Public Speaking for Attorneys DVD.  We will offer a 10% off discount coupon for our DVD for anyone that is interested (just email us or include a comment here).

• I will not be teaching sales techniques. Public speaking for business development is not about making a sale or closing a deal, especially not on or from the platform.  

Using public speaking for business development is a long term investment in your reputation and your relationships, which translate to clients and referrals. Sometimes it translates immediately, sometimes it takes months, and like a lot of business development, sometimes it takes years.  Unfortunately, there is no “easy” button.

• Paid Public Speaking is a different animal altogether. If you are interested in learning more about the paid public speaking profession, I recommend you check out the National Speakers Association (NSA).  Most cities have a local chapter that you can join as an associate.

Because it merits its own few hours or days, and is of little interest to the majority of attorneys who attend our programs, I will not cover paid professional speaking in the webinar listed above.  

I am happy to answer any questions related to paid professional speaking; just shoot me an email or post a comment.